retail / Creed boutique Via della Spiga - Milano


DOMENICO MARINARO. Creed fragrances flagship shop. Milano, Italy. Concept design, developed design, technical design, project management, site supervision. Photo: Franco Pizzochero. A space that develops on two levels and offers an explanatory path of the well-known brand through a spatial continuity that connects the exhibition areas, the private lounge and the museum space that collects the products of the historical collections. The project used some of the formal elements of the concept of Creed stores made abroad, such as the wall display grid, which revisited and decomposed becomes an ordering element of the space: a tribute to Franco Albini’s Milanese productions.

DOMENICO FARINARO. Creed fragrances flagship shop. Milano, Italy. Concept design, developed design, technical design, project management, site supervision. Photo: Franco Pizzochero. A space that develops on two levels and offers an explanatory path of the well-known brand through a spatial continuity that connects the exhibition areas, the private lounge and the museum space that collects the products of the historical collections. The project used some of the formal elements of the concept of Creed stores made abroad, such as the wall display grid, which revisited and decomposed becomes an ordering element of the space: a tribute to Franco Albini’s projects.